Mailchimp vs Brevo (Sendinblue)
Complete comparison between Mailchimp and Brevo (Sendinblue). Discover features, pricing, pros and cons to choose the best tool for your needs.
Quick Comparison
Mailchimp
13M+ users
Key Features
- Email campaigns
- Automation
- Landing pages
- Audience segmentation
- A/B testing
- Analytics
Strengths
- +Easy to use
- +Good free plan
- +Nice templates
- +All-in-one marketing
- +Good analytics
Weaknesses
- -Gets expensive with growth
- -Limited automation on free
- -Support can be slow
- -Strict sending limits
Best For
Small businesses and startups starting with email marketing
Brevo (Sendinblue)
500K+ users
Key Features
- Email marketing
- SMS marketing
- Chat
- CRM
- Automation
- Transactional emails
Strengths
- +Affordable pricing
- +Multi-channel (email + SMS)
- +Good deliverability
- +EU-based (GDPR)
- +Unlimited contacts on free
Weaknesses
- -Limited templates
- -Basic reporting
- -Automation could be better
- -Email limits on free
Best For
European businesses wanting affordable, GDPR-compliant email marketing
Feature Comparison
| Feature | Mailchimp | Brevo (Sendinblue) |
|---|---|---|
| Rating | (4.4) | (4.5) |
| Starting at | $13/month | €19/month |
| Free plan available | ||
| Italian Support | Good | Good |
| Users | 13M+ | 500K+ |
Our Verdict
Choose Mailchimp if...
- Easy to use
- Good free plan
- Nice templates
- All-in-one marketing
Choose Brevo (Sendinblue) if...
- Affordable pricing
- Multi-channel (email + SMS)
- Good deliverability
- EU-based (GDPR)
Frequently Asked Questions
What is the main difference between Mailchimp and Brevo (Sendinblue)?
Mailchimp is ideal for Small businesses and startups starting with email marketing, while Brevo (Sendinblue) is better for European businesses wanting affordable, GDPR-compliant email marketing.
Which is cheaper, Mailchimp or Brevo (Sendinblue)?
Mailchimp starts at $13/month, while Brevo (Sendinblue) starts at €19/month. Mailchimp offers a free plan. Brevo (Sendinblue) offers a free plan.
Which has better Italian support?
Mailchimp has "Good" Italian support, while Brevo (Sendinblue) has "Good" support.
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