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What is Make.com (Formerly Integromat)?

Make.com is a powerful visual automation platform that lets you connect apps and automate workflows without coding. Unlike Zapier's linear approach, Make uses a visual canvas where you can see your entire workflow at once—with branching, loops, and parallel paths.

Key Concepts

Scenarios

A scenario is Make's term for an automation workflow. It's a visual flowchart that defines how data moves between apps.

Modules

Modules are the building blocks. Each module represents one action: "Watch new rows in Google Sheets" or "Send email via Gmail".

Operations

Make charges based on operations. Each module that processes data = 1 operation. A 5-module scenario uses 5 operations per run.

Routers & Filters

Routers split your workflow into multiple paths based on conditions. Filters control which data passes through.

Getting Started: Your First Scenario

Step 1: Create Account

Sign up at make.com. You get 1,000 free operations/month to start.

Step 2: Create New Scenario

1. Click "Create a new scenario"
2. Search for your first app (e.g., "Google Sheets")
3. Select a trigger module (e.g., "Watch Rows")
4. Connect your Google account
5. Select your spreadsheet and sheet

Step 3: Add Action Module

1. Click the + icon after your trigger
2. Search for your second app (e.g., "Slack")
3. Select an action (e.g., "Create a Message")
4. Connect Slack, select channel
5. Map data from Google Sheets to message content

Step 4: Test & Activate

1. Click "Run once" to test with real data
2. Check the output bubbles for each module
3. Toggle scenario ON when ready

Essential Make Features

1. Routers (Branching)

Split your workflow based on conditions:

Trigger → Router
           ├── Path 1: If status = "New" → Send to Slack
           └── Path 2: If status = "Urgent" → Send email + SMS

2. Error Handling

Make has built-in error handlers:

• Ignore: Skip failed operations
• Resume: Continue from a checkpoint
• Rollback: Undo all changes
• Commit: Save partial progress

3. Iterators & Aggregators

• Iterator: Process items one by one (e.g., each row in a spreadsheet)
• Aggregator: Combine multiple items into one (e.g., merge rows into single email)

4. Data Stores

Make's built-in database. Store data between scenario runs without external apps.

10 Real Make.com Automation Examples

Make vs Zapier: Detailed Comparison

Pro Tips for Make.com

1. Use Templates: Make has 1000+ pre-built templates. Start there.
2. Test with "Run Once": Always test before activating scenarios.
3. Monitor Operations: Set up usage alerts to avoid overages.
4. Use Data Stores: Cheaper than external databases for simple needs.
5. Optimize with Filters: Skip unnecessary operations with early filtering.